The presentation of Michele Raffa's book "Il Mestiere di Fare Impresa" (ESI, 2020) will be held live on the UniSannio YouTube channel on Monday 21 June, at 4 pm.

You are not an entrepreneur by birth, nor is the title obtained with a degree. You become an entrepreneur by cultivating your talents, increasing skills and competences, overcoming your limits. The business of doing business is addressed to those who are already working or studying and would like to do business. A quick reading allows you to acquire the elements to evaluate and understand your degree of potential entrepreneur. Flowing like a story, it requires a few hours of reading to get a picture of the entrepreneur's profile, the relationship with the shareholders and the finance for the new business.

The volume is aimed at the world of school and university, entrepreneurs who want to innovate and all potential new entrepreneurs. Organization scholars, journalists, media operators and websites, can find examples and storytelling that illustrate the evolution of doing business.

Michele Raffa, chartered accountant, is a consultant in the creation and start-up of businesses and in self-sustainable local development projects. In recent years, as an entrepreneur, he has set up some companies operating in the sectors of energy generation from renewable sources. Former full professor of Economic and Management Engineering at the University of Naples Federico II, he is delegate for the Federico II university in the national board of PNICube.

The event will be held in Italian.